How to Use Change for Greater Profits

We find ourselves in a world that is changing at a frantic rate. While it can be overwhelming, it can be very rewarding. The question we have is “How can we embrace change for greater results?”

The challenge with change is that many times it triggers a fear response and fear can block us from taking action. I would like to suggest three steps in using change to propel you to your next level of success:

First, take a look into the future. No, I’m not talking about getting a crystal ball, but rather look for the trends that are appearing in our society.

I recently became a Grandpa. When my new Granddaughter was born, my son told me that there was a waiting line for the delivery rooms. This raised the question “Is there a new baby boom happening?”  While this may not have an immediate impact on your business, it could in a few years.

Auto makers and manufacturing firms normally are looking five, ten, twenty years into the future to make sure they have long-term success. The “new and improved” idea is not just for the big guys, it’s for all of us.

Second, be willing to adjust to the desires of the marketplace. This doesn’t mean to water down your product or service, but allowing your audience to connect to your message in a way they can understand.

The health industry is a great example. Thirty years ago, the message was “get healthy or die”.  Not very positive. With the aging of the baby boomers, the message changed to “get healthy and live longer, look great and be more active”.   Same basic message, but with a twist that gives a greater result.

Third, don’t be afraid to take action. I believe that fear is the normal response to change.

The newspaper industry has had to take dramatic steps in the last few years. With the internet taking over, giving us the news faster and cheaper, they have had to adjust to the market.  Even ten years ago, if you asked if newspapers would become extinct, the answer would most likely be “no way!”

So, we need to ask the question “What do I need to change in order for people to easily find me?”

Implementing these three steps will allow you and your business to grow faster and with greater results. They may seem basic, but they are very powerful tools.

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